Show your neighbourhood some love.

Designed in Toronto, made for you. 

Show some love for the neighbourhood that you call home by wearing YOUR hood loud and clear in our hip, cozy, undeniably fabulous new collection of apparel. 

Toronto is a city full of life and unique communities that are ever-changing. Their beauty and quirkiness are often overshadowed by traffic jams, never-ending construction and an absurd population of over-confident pigeons and rude raccoons. In amongst the chaos and clutter is a city that is thriving in diversity, heritage, and unforgettable charm.

With a genuine love and curiosity for all of Toronto's distinct neighbourhoods, we recognized the need for a brand with a hyper-local focus. Now here we are. 

Shop now and WEAR YOUR HOOD WITH PRIDE!